How to Deal with Makeup Expiration

All these Look Back posts reminded me of one of the makeup myths (I’d like to think that they are based on personal experience) that I’ve wanted to address for a really long time.

I’ve seen posts such as the featured image above on Facebook, web-zines (web magazines), other beauty blogs, and the like. And while that is somehow true, it’s not 100% reliable.

Of course, you don’t expect to consume your liquid foundation in just 6 months, right? Or use up your entire eye shadow palette (an entire palette, for crying out loud) in just about 8 months? Or—good lord bless my heart—finish up an entire tube of lipstick (granted that you have at least 5 in regular rotation) in just 2 years???

No, that’s just not possible.

So while yes, you may take posts like the one above as a guide, you can’t solely rely on them. Those makeup products aren’t cheap, guuurl, so what I would suggest are ways on how to prolong the life of your precious babies instead of immediately throwing them out.

First—and most important, store them properly! Keep them in a cool, dry place and not on a table near your window where the sun is hitting directly at them, especially if you’re here in the PH (or any other tropical place). And a big no-no, too, for storing them on your bathroom counters because the steam from that hot (or warm) shower that you take every single day? — oh, the horror!

Storing your makeup products (especially those “wet ones” like lipsticks, mascaras, foundations, etc.) under direct heat or in a hot place will do all sorts of things to their formulation which will cause them to expire faster.

Think of it this way: storing cheese in your fridge vs. storing them outside in your garage. Of course, if the cheese is in your fridge, its shelf life will be longer as opposed to when it’s just sitting in your garage where it’s goddamn toasty.

I’m not saying you should store your makeup in your fridge but you get my point, right?


Second is clean your fucking brushes regularly—especially the ones you dip directly onto the products (like blush brushes, eye shadow brushes, and brow brushes). Those brushes accumulate dirt faster than you can click on the checkout button on Sephora on a Black Friday sale.

When you continuously use a brush, dip/swirl it on the pan, then put the product on your skin, you create an endless, vicious cycle of rotating bacteria, dirt, and germs. And we all know that these things can easily cause anything, not just makeup, to easily go bad.

So remember to always deep clean your brushes after 3-4 uses (especially those that you use for foundation and concealer) and spot clean eye brushes if you can. This will not only help you keep your makeup longer and actually use them, this will also save you from any breakout or skin irritation.

Lastly, for makeup hoarders like me, don’t use and open everything all at once—especially mascaras and liquid eyeliners as those are the easiest and fastest to go bad.

If you can, just keep two tubes open at a time and quit purchasing more if you don’t need to. There’s just no point in letting a good product go to waste without even getting the most out of them, right?

And here’s a bonus tip for lipstick addicts: every after use, wipe off the top of your bullets or tip of the applicator with a clean makeup wipe. Trust me, this helps a lot in prolonging those babies. I admit, I don’t do this every single time but I try to be consistent with it because I don’t want to let go of my lipsticks. 😦

I’m not saying that you can keep your makeup and use them forever but you are capable of prolonging their lifespan.

Featured image from: The Path Mag


  1. I vouch for wiping off the lipstick tip. I do it once a week for all the lipsticks I used for that week. I have 6yo mac lipsticks that still smell as good as new with texture, consistency, and pigmentation the same as when I bought them.

    Liked by 1 person

  2. This is so nice to know. I’ve always been fooled about the expiration dates I see on my products. The dates are the main reason why I only buy one product at a time to really maximize and consume it.

    Liked by 1 person

    1. The expiration dates could be used as just a guide but it can’t be the sole reference. I have very sensitive and acne-prone skin but I still use products that are way over 2 years old, and wala naman nangyayari. Hahaha. Pero yun nga, I think, for the most part, this is just a strategy to make people keep buying newer products every now and again.

      Liked by 1 person

    1. Aw, wala e. But mine is just basic – deep clean with an anti-bacterial soap (preferably Safeguard Derma Sense; not the regular Safeguard kasi drying yun) and spot clean with any alcohol-based brush cleanser. Nothing fancy. Hahaha


  3. I use these as loose guides. I own nail polish from more than 15 years ago and they’re still fine! I say powder products have way longer lifespan than a year – I still use my eye shadows that I’ve owned for more than 5 years! 😮 You can definitely sanitize makeup too – spray pure rubbing alcohol onto powder surfaces won’t harm them. And maybe I’m overly cautious but I use a clean brush every single day, and wash my blending sponge after every use – hence why I have multiples that I rotate. I think common sense should prevail here…
    I apply similar logic to FOOD as well! We had a carton of cream that showed an expiry of August but we used it well into OCTOBER. It was completely find and we suffered no ill effects! 😛

    Liked by 1 person

    1. I don’t rely on these things/posts either! I just have a hard time explaining to people that most beauty products don’t really expire that fast and I’d like to think that this is just some sort of business strategy from these brands to make people throw out their makeup earlier hence them purchasing more. -.- I clean my makeup with makeup wipes and alcohol too and it does help with prolonging their shelf life!

      And true about food as well! My rule is, it’s still good even after 3 months after the expiration date. :p



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